The Operator — An Origin Story

There is no team behind this. There's me.

People see twelve years of compounded knowledge and assume an agency, a content team, or some predestined nepo kid who interned at the right fund. Wrong on all three. Here's the actual story, receipts included.

MapleStory accounts banned several (Cheat Engine)
Private servers run yes
First instrument FL Studio — instruments cost money
CS degree dropped out
Tim Ferriss's book list 99/99
Age at first real job 18
Business-school colleagues who were 1000x smarter 0, it turned out

Everything above is true and none of it was a plan.

Part 01 — The Kid

I spent my whole childhood glued to a computer. MapleStory first, then Cheat Engine because grinding was for other people, then a stack of banned accounts, then running private servers — because if they won't let you break the game, you host your own.

Music came next, through FL Studio, because I couldn't afford an actual instrument. So I learned production and sound engineering the same way I learned everything: alone, obsessively, ins and outs, on a screen.

I wasn't training for a career. I was addicted to making things with a computer.

Part 02 — The Glue

I went to CS school and dropped out. Before I left, I stumbled on Tim Ferriss's list of 99 books and read all of it. Then I took an entry-level job, fully expecting everyone around me to be a thousand times smarter — they went to actual business school; I was an eighteen-year-old who was into computers and couldn't even code that well.

What I could do — and what, for some reason, most people can't — is apply whatever I know to the problem in front of me. The 99 books turned out to be the glue between the computer skills and the real world.

Then I realized most people weren't smarter. They were just less hungry. Everything after that happened very fast.

Part 03 — The Constraint

There's a thread running through all of it: I was built around constraints. No instrument money — so FL Studio. No game advantage — so Cheat Engine. No degree, no network, no budget for any problem, ever. Throwing money at things was simply never on the menu, so the only move available was finding the right way. And when there wasn't a right way, I dug my own.

That seeped into everything. It's why I'd rather fix your measurement than raise your budget, why I tell founders that constraints are a creative engine, and why this company has a headcount of one. Constraint isn't the obstacle in my philosophy. It's the method.

If there's no way through, dig.

Part 04 — Now

For six years I ran a one-man company working with entrepreneurs who had great products in validation or scaling phase. Before that, a VC fund, hunting startups and fixing them. The same strategy, run across 100+ products and services — it never failed me once, because execution is the real bottleneck: dropping a part of the strategy results in failure, not a 20% dip.

Then AI got way too fun, and I spent three years burning my savings on tokens. LinkedIn calls it a career break. I call it R&D.

Now both obsessions are the same job: twelve years of fundamentals, AI-era leverage, one operator. That's the whole company.

The receipts

Every line below is verifiable — the long version lives on LinkedIn. It starts at the literal bottom — moderating classified ads — on purpose, because that's where it actually started.

2013

Moderation & QC — Avito.ma

Moderating a classifieds feed by hand. Automated half the job with macros within weeks. First lesson: most processes are someone's unexamined habit.

2014

Content, SEO & CRO — Rocket Internet

Product sheets, search optimization, then conversion rate optimization: A/B roadmaps, choice modeling, the first taste of data deciding things instead of opinions.

2015

PM, CRM & Marketing Automation — Avito.ma

Retention and lifecycle automation for 1.5 million users. Customer journey mapping, workflow architecture, the automation obsession turns professional.

2015–17

Head of Growth — Avito.ma (Schibsted)

Built the full measurement stack — behavioral analytics, attribution, automation — later adopted as the group standard. +30% YoY at 5M MAU, +140% YoY on mobile, leading a six-person cross-functional team.

2017–18

Venture Builder — Seedstars

Paid to hunt market gaps and launch and fix startups across emerging markets. The "fixing" part is where the pattern library comes from.

2017–

Co-founder — ProducerSources.com

The FL Studio kid grew up and sells the sounds now: loops, kits, plugins, presets. Still running, nine years in.

2018–21

Founder — MRKTN.io

The first run. 100+ businesses helped to launch or hit growth targets, $10M+ in managed ad budget, 100% client satisfaction across every collaboration.

2021–23

Head of Product — oncyber

Built cross-platform 3D social experiences with some of the brightest minds on the internet, through the full mania and the full winter.

2023–26

"Career break"

Three years of full-time AI research, funded by my own savings, measured in tokens. The leverage half of this company was built here.

2026

MRKTN. — relaunched

This site. Twelve years of fundamentals plus three years of AI obsession, operating as one person with no plans to hire a pitch team.

Credits

"Self-made" is a lie of omission. These people are the omission, corrected.

Mom & Dad

Obviously. For everything — starting with the computer.

My middle brother

For always being there. Always.

My younger brother

For always pushing me further than I'd have gone alone.

Achraf El Hila

My best friend. The smartest guy I know, and living proof that human relationships can transcend every human construct.

Saad Lemgaddar

For helping me get my first job. He was into music and owned actual instruments, so naturally I stalked him on Facebook until the music made us friends.

Amine Adel — L'bandy

Met him at Saad's house; we ended up launching ProducerSources together. The most hardworking and talented music producer Morocco will ever know.

Zakaria El Ghassouli

For trusting me with my first job at Avito, when there was nothing on the résumé to justify it.

Larbi Alaoui Belrhiti

For handing the full marketing efforts of a company to someone with zero marketing experience, risking his own reputation to let me make the boldest moves of my career — and for teaching me everything about proper management, GTD, and how to stop lying to myself.

The Whole Org Chart

Now you know exactly who you're hiring.

No juniors, no handoffs, no slide team — the person in this story is the person in your account. If that reads like your kind of operator, calls are open.