One discipline, two very different audiences. Pick the track that matches where you are — not where your Twitter feed tells you you are.
You shipped. Nobody came. The missing class for builders who treat distribution like a library they can install: first customers, strategy before tactics, minimum viable tracking. Free field notes are live now.
For founders and marketing leads who already spend real money and need the spend to mean something. Growth math and unit economics, acquisition in the black-box era, measurement architecture. Rolling out through 2026.
A one-row test: if you've never made a sale to a stranger, you're Distribution 101. If you're spending five figures a month and can't say what it returns, you're the Operator Curriculum. If you're both — it happens more than you'd think — start with the sale.
Everything in both tracks is what I already do for advisory clients. If you have the problem now, book a call and we'll work on your actual numbers.
Book a Strategy Call