Your first sale has a name. Meet Alan.
You're going to invent one fictional customer, learn everything about him, and make him an offer he can't refuse. Twenty honest minutes. By the end you'll have a brief you can turn into a landing page tonight.
Invent him.
Like you were going to put him in a book or a movie. A name, an age, a job (or not), a story. The detail feels pointless. It isn't — vague personas produce vague pages.
The seven questions.
Answer all of them. If one feels hard, that's the one telling you something about your product.
Your offer brief.
This compiles as you type. Copy it into a doc, then build a separate landing page — copy your homepage if you have to — and rewrite every line as if you're talking to him and only him.
Your brief appears here once you start writing.
Now the part that isn't a worksheet.
The rules. Check them off as you go — they save locally, so this page remembers where you left off.
Everything stays in your browser (localStorage). Nothing is uploaded, no account, no tracking — you're welcome to check the network tab.
Stuck on the same stage twice? That's a call.
If you've run the loop and the page still won't convert, the problem is usually one level up — the offer, the who, or the channel. That diagnosis is faster live.